Category Archives: Uncategorized

How big is e-commerce?

Sharing this great infographic, courtesy of Invesp.How big is e-commerce?


HookLogic on TouchPoints TV

Our CEO, Jonathan Opdyke, was featured on TouchPoints TV. Check out his interview from the floor of the Annual:

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For more from Retail TouchPoints and TouchPoints TV, visit

How do Shoebuy and CSN benefit from e-commerce media? Find out at!

Want to learn how companies like Overstock, CSN, and profit from every visit to their site – regardless of whether their shoppers convert? Visit HookLogic at booth 414!

At, we’re giving attendees three opportunities to learn how e-commerce media can drive more profit from their current shopper audience:

Opportunity 1:  Come to our Big !dea Session, “How Profits from E-Commerce Media” on Tuesday at 12:30 in the Expo Hall! Matthew Austin from Shoebuy and HookLogic CEO Jonathan Opdyke will share case studies from Shoebuy’s successful program.

Opportunity 2: Have lunch with us on Wednesday! We’re hosting a roundtable, “Site Monetization Through Media: Best Practices,” at 12:30. Joining us will be John Mulliken of CSN Stores, discussing what’s working in their e-commerce media program. Bring your sandwich and join the conversation!

Opportunity 3: Stop by and see us for a free assessment at booth 414! We’ll provide a complimentary assessment of the media value of your e-commerce site, so you can understand its true profit potential.

While you’re at the booth, be sure to ask for a copy of our special report,Assessing the Media Value of Your Retail Site.” It’s a must-read for retailers who are interested in learning more about non-transactional site monetization! (You can also get a PDF copy here.)

See you at the show!

Press Release: HookLogic CEO Jonathan Opdyke to Discuss E-Commerce Media and Retail Site Monetization at Annual Summit

HookLogic, provider of e-commerce media services and solutions, announced that its Chief Executive Officer, Jonathan Opdyke, will lead two interactive sessions focused on best practices and real-world applications of e-commerce media strategies for retail site monetization at the 2011 Annual Summit.

On September 13, Opdyke and Matthew Austin, director of sales and business development for, will present an e-commerce media case study during the BIG !dea session at 12:30 p.m.  Opdyke will discuss why more and more online retailers are launching e-commerce media programs to deliver new streams of non-transactional revenue.  Austin will show through real-world example how e-commerce media creates new merchandising opportunities for brand partners and surfaces new offers for shoppers.  Attendees will walk away with a better understanding of how e-commerce media works and how to assess the value of their own retail sites.

The following day, September 14 at 12:30 p.m., Opdyke will lead a roundtable session focused on site monetization through media.  John Mulliken, VP of strategic initiatives for CSN Stores, will join Opdyke to share best practices and real-world experience with attendees.  The roundtable will occur during lunch, and attendees will be encourages to ask questions, share their own experiences and learn from experts and peers.

To learn more about HookLogic’s upcoming events, visit:

Retail Trade Show Season? We’re there.

The retail trade show season kicks off this week with the start of the Internet Retailer Conference (IRCE). The superbowl of retail shows features pretty muchInternet Retailer Conference and Exhibition every well-known retailer and every vendor under the sun, from SEM and SEO agencies to…well, us! We’ll be traveling around the country – and across the
pond – to attend and present at many of the seasons events. So, here’s a quick rundown of what’s going on and where we’ll be:

Planning to attend any of these events? Call or email us and let us know. We’d love to meet you there!

Watch it: “How to Beat Your Competition and Drive the Highest Quality Leads to Your Showroom” with David Metter

Miss our May 18 webinar with David Metter? No worries – we’ve recorded for you so you can get all of David’s great advice on lead scoring, handling scored leads – and closing more sales! Watch it here (and share it with your friends and colleagues) whenever you want.  And you can get the slides here or scroll down below the videos.

Note that the video is divided into two parts. 

…and here are the slides:

…or get (and share) the slides at!

May 18 – Webinar with David Metter!

After our hugely successful March webinar with Jeff Kershner, we were overwhelmed by requests for “more! more!” So we’ve obliged.

Next week, we’re hosting a webinar with automotive internet marketing guru David Metter.

This one’s called How to Beat Your Competition and Drive the HighestQuality Leads to Your Showroom.
Drive the best leads to your showroom floor!It’s free (of course) and David will be covering the critical importance of scoring leads from all sources, and how to drive only the best leads to your floor. He’ll be talking about:

  • Quality over quantity – how to offer incentives to only the leads most likely to buy
  • Adding incentives to direct and email campaigns that will dramatically increase show rates
  • Re-incenting based on lead score: How to get the best leads to come back
  • Great processes for handling those leads once they’re in the door

Don’t miss this one – Wednesday, May 18 at 1:00 ET. It’s free, it’s only 30 minutes, and space is limited!  Register now!