Category Archives: E-commerce News

Retail Chains – Best Buy is tops at linking stores and the web, survey says – Internet Retailer

Retail Chains – Best Buy is tops at linking stores and the web, survey says – Internet Retailer.

Interesting study results in InternetRetailer today:

Best Buy Inc. earned the top score for delivering satisfactory cross-channel shopping experiences to consumers in an analysis of 25 retailers conducted by CrossView, a multichannel services provider.

The consumer electronics retailer, the largest in the world by revenue and No. 11 in Internet Retailer’s Top 500 Guide, earned 465 points out of a possible 575 in the analysis, giving it a grade of 81%. Sears took second place with 425 points and a grade of 74% andTarget placed third with 400 points and a grade of 70%. Sears is No. 7 and Target is No. 22 in the Top 500 Guide.

The companies received strong scores in such areas as having same-day pickup of web orders in retail stores—less than a quarter of the retailers evaluated offered any form of in-store pick-up—and for making pending web order data available to customer service representatives at their call centers. Little more than a third of retailers, 36%, could provide agents with order data.

…“The study shows that providing a satisfying cross-channel retail experience is still a daunting task both operationally and technologically,” notes Jason Goldberg, vice president, strategy & customer experience, CrossView. “We still have a long way to go before a true cross-channel platform is industry standard.”

This is a topic that will be addressed at next month’s Shop.org Annual Summit; I’m interested in hearing what Bill Bass has to say in his keynote on the 12th!

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Smart Retail Media: Shopper Marketing – Less Trade, More Media

This great blog post we found on Smart Retail Media was definitely worth sharing. Shoppper marketing is growing and changing – it’s not just limited to in-store displays and premium shelf space in the brick-and-mortar world.

Inspired by last weeks Shopper Marketing Summit, this blogger takes an intelligent look at the growth of retail media:

I’ve attended the Shopper Marketing Summit(formerly In-store Marketing Summit) for the last 3 years. Each year I find that shopper marketing is looking less like trade and more like media. Here are 5 observations:

1. Shopper marketing is growing. Shopper marketing is the fastest growing category of marketing, according to Ad Age figures quoted by Greg Murtaugh of Triad.

2. Stores are powerful reach vehicles. Pete LaFond of Walmart noted Walmart.com reaches 53MM uniques per month and Smart Network reaches 150MM per week. Together they reach 1/3 to 1/2 of US shoppers each week.

3. Retail makes media more powerful. Booz & Company reported consumers say they are 38% more likely to be influenced by mobile ads in-store than at home or in the office. Julie Beck of Ahold demonstrated 7:1 returns from targeting display ads related to their circulars.

4. CPMs are attractive. Rob Gierkink of DataLogix contrasted CPMs: $400 for direct mail, $100 for circulars, and $5-10 for targeted display ads. The Walmart Smart Network ranges $2-4.

5.  Smart marketers are realigning their media accordingly. Geoff Jackson, Campbell’s Director of Integrated Shopper Marketing, got his agencies to combine their individual frameworks into a single Campbell’s path to purchase. The framework and planning processes developed in Shopper Marketing have been adopted across the organization from Sales to Brand Marketing and their agencies—advertising, media, promotion, digital.

Read the rest of the post here.

Free-shipping day was one of the busiest ever for online retail sales | VentureBeat

Some exciting headlines in the e-commerce world today, as reported by VentureBeat:

Free-shipping day was one of the busiest ever for online retail sales

December 17, also known as Free Shipping Day because it’s the last day you could get free shipping for pre-Christmas online purchases, was the busiest spending day in online history.

Market researcher comScore said that Free Shipping Day generated $942 million in online sales, up 61 percent from a year earlier. The numbers so far show that this season has been the busiest ever for online retail sales. That’s both a good leading economic indicator for the overall economy, as well as an indicator that online sales are taking market share away from physical retail stores. It shows that online retailers are figuring out how to promote their goods so that consumers make their last minute purchases online instead of in crowded malls.

Online shopping has been strong all season. Free Shipping Day (when 1,500 online merchants offered free shipping) was eclipsed by Cyber Monday (Nov. 29), which saw sales of $1.028 billion, and by Green Monday (Dec. 13), at $954 million. Year to date, the first 47 days of the November-December shopping season generated $27.46 billion in sales, up 12 percent from a year ago. Cyber Monday is now expected to become the busiest shopping day of the year; that’s a first for the first Monday after Thanksgiving.

Read the full article by Dean Takahashi here, on VentureBeat.