HookLogic, provider of e-commerce media services and solutions, announced that its Chief Executive Officer, Jonathan Opdyke, will lead two interactive sessions focused on best practices and real-world applications of e-commerce media strategies for retail site monetization at the 2011 Shop.org Annual Summit.
On September 13, Opdyke and Matthew Austin, director of sales and business development for Shoebuy.com, will present an e-commerce media case study during the BIG !dea session at 12:30 p.m. Opdyke will discuss why more and more online retailers are launching e-commerce media programs to deliver new streams of non-transactional revenue. Austin will show through real-world example how e-commerce media creates new merchandising opportunities for brand partners and surfaces new offers for shoppers. Attendees will walk away with a better understanding of how e-commerce media works and how to assess the value of their own retail sites.
The following day, September 14 at 12:30 p.m., Opdyke will lead a roundtable session focused on site monetization through media. John Mulliken, VP of strategic initiatives for CSN Stores, will join Opdyke to share best practices and real-world experience with Shop.org attendees. The roundtable will occur during lunch, and attendees will be encourages to ask questions, share their own experiences and learn from experts and peers.
To learn more about HookLogic’s upcoming events, visit: http://hooklogic.com/news/News.aspx