This article about HookLogic’s work with MileOne and Polk is featured in the December 1st edition of DM News.
For car dealership network MileOne, lead generation can be tricky business. It does generate leads for consumers in the market to buy a car, but not many people are particularly loyal to car dealerships.
MileOne — a chain of 59 car dealerships located across Maryland, Virginia, North Carolina and Pennsylvania — addressed this issue recently by merging its lead scoring technology with its incentives program to attract the attention of customers most likely to buy.
“The incentive differentiates us,” said David Metter, CMO of MileOne. “The customer knows in their mind that they are buying a car, but they are looking at maybe three different dealers where they can buy. They often expect the experience to be the same across the board.”…