For more from Retail TouchPoints and TouchPoints TV, visit http://www.retailtouchpoints.com.

Want to learn how companies like Overstock, CSN, and Shoebuy.com profit from every visit to their site – regardless of whether their shoppers convert? 

At Shop.org, we’re giving attendees three opportunities to learn how e-commerce media can drive more profit from their current shopper audience:

Opportunity 1:  Come to our Big !dea Session, “How Shoebuy.com Profits from E-Commerce Media” on Tuesday at 12:30 in the Expo Hall! Matthew Austin from Shoebuy and HookLogic CEO Jonathan Opdyke will share case studies from Shoebuy’s successful program.

Opportunity 2: Have lunch with us on Wednesday! We’re hosting a roundtable, “Site Monetization Through Media: Best Practices,” at 12:30. Joining us will be John Mulliken of CSN Stores, discussing what’s working in their e-commerce media program. Bring your sandwich and join the conversation!

Opportunity 3: Stop by and see us for a free assessment at booth 414! We’ll provide a complimentary assessment of the media value of your e-commerce site, so you can understand its true profit potential.

While you’re at the booth, be sure to ask for a copy of our special report, “Assessing the Media Value of Your Retail Site.” It’s a must-read for retailers who are interested in learning more about non-transactional site monetization! (You can also get a PDF copy here.)

See you at the show!

On September 13, Opdyke and Matthew Austin, director of sales and business development for Shoebuy.com, will present an e-commerce media case study during the BIG !dea session at 12:30 p.m.  Opdyke will discuss why more and more online retailers are launching e-commerce media programs to deliver new streams of non-transactional revenue.  Austin will show through real-world example how e-commerce media creates new merchandising opportunities for brand partners and surfaces new offers for shoppers.  Attendees will walk away with a better understanding of how e-commerce media works and how to assess the value of their own retail sites.

The following day, September 14 at 12:30 p.m., Opdyke will lead a roundtable session focused on site monetization through media.  John Mulliken, VP of strategic initiatives for CSN Stores, will join Opdyke to share best practices and real-world experience with Shop.org attendees.  The roundtable will occur during lunch, and attendees will be encourages to ask questions, share their own experiences and learn from experts and peers.

To learn more about HookLogic’s upcoming events, visit: http://hooklogic.com/news/News.aspx

Interesting study results in InternetRetailer today:

Best Buy Inc. earned the top score for delivering satisfactory cross-channel shopping experiences to consumers in an analysis of 25 retailers conducted by CrossView, a multichannel services provider.

The consumer electronics retailer, the largest in the world by revenue and No. 11 in Internet Retailer’s Top 500 Guide, earned 465 points out of a possible 575 in the analysis, giving it a grade of 81%. Sears took second place with 425 points and a grade of 74% andTarget placed third with 400 points and a grade of 70%. Sears is No. 7 and Target is No. 22 in the Top 500 Guide.

The companies received strong scores in such areas as having same-day pickup of web orders in retail stores—less than a quarter of the retailers evaluated offered any form of in-store pick-up—and for making pending web order data available to customer service representatives at their call centers. Little more than a third of retailers, 36%, could provide agents with order data.

…“The study shows that providing a satisfying cross-channel retail experience is still a daunting task both operationally and technologically,” notes Jason Goldberg, vice president, strategy & customer experience, CrossView. “We still have a long way to go before a true cross-channel platform is industry standard.”

This is a topic that will be addressed at next month’s Shop.org Annual Summit; I’m interested in hearing what Bill Bass has to say in his keynote on the 12th!

• IRCE - San Diego, June 14-16 – Exhibiting, booth 1206
• Etail Europe -  London, June 20-22 - Exhibiting
• Shop.org Online Merchandising Workshop - San Diego,  July 11-13 – Sponsoring and hosting a roundtable with Overstock.com.
• Etail East – Boston, August 8-11 – Exhibiting and Speaking
• Shop.org Annual Summit - Boston, September 12-14 – Exhibiting and hosting a “Big Idea” Session (Stay tuned…!)
• Internet Retailing Conference - London, October 4th – Exhibiting and hosting a workshop (Stay tuned…!)

Note that the video is divided into two parts. 

…and here are the slides:

…or get (and share) the slides at SlideShare.com!

Next week, we’re hosting a webinar with automotive internet marketing guru David Metter.

This one’s called How to Beat Your Competition and Drive the HighestQuality Leads to Your Showroom.
It’s free (of course) and David will be covering the critical importance of scoring leads from all sources, and how to drive only the best leads to your floor. He’ll be talking about:

• Quality over quantity – how to offer incentives to only the leads most likely to buy
• Adding incentives to direct and email campaigns that will dramatically increase show rates
• Re-incenting based on lead score: How to get the best leads to come back
• Great processes for handling those leads once they’re in the door

Don’t miss this one – Wednesday, May 18 at 1:00 ET. It’s free, it’s only 30 minutes, and space is limited!  Register now!

Inspired by last weeks Shopper Marketing Summit, this blogger takes an intelligent look at the growth of retail media:

I’ve attended the Shopper Marketing Summit(formerly In-store Marketing Summit) for the last 3 years. Each year I find that shopper marketing is looking less like trade and more like media. Here are 5 observations:

1. Shopper marketing is growing. Shopper marketing is the fastest growing category of marketing, according to Ad Age figures quoted by Greg Murtaugh of Triad.

2. Stores are powerful reach vehicles. Pete LaFond of Walmart noted Walmart.com reaches 53MM uniques per month and Smart Network reaches 150MM per week. Together they reach 1/3 to 1/2 of US shoppers each week.

3. Retail makes media more powerful. Booz & Company reported consumers say they are 38% more likely to be influenced by mobile ads in-store than at home or in the office. Julie Beck of Ahold demonstrated 7:1 returns from targeting display ads related to their circulars.

4. CPMs are attractive. Rob Gierkink of DataLogix contrasted CPMs: $400 for direct mail, $100 for circulars, and $5-10 for targeted display ads. The Walmart Smart Network ranges $2-4.

5.  Smart marketers are realigning their media accordingly. Geoff Jackson, Campbell’s Director of Integrated Shopper Marketing, got his agencies to combine their individual frameworks into a single Campbell’s path to purchase. The framework and planning processes developed in Shopper Marketing have been adopted across the organization from Sales to Brand Marketing and their agencies—advertising, media, promotion, digital.

Read the rest of the post here.

Since then, we’ve had numerous requests for a playback link, for the slides, and for more webinars. In response, we’re posting the video here (we had to break it into two 15-minute segments) along with the slides!

Enjoy…and feel free to share!!  

Slides are HERE.

….and we will be having more webinars, that’s a promise. Stay tuned!